Tsupa at kantot muna si kabet sa motel bago umuwi sa pamilya

I want this brand.

But now people are looking for a story.

They're looking for a founder.

They're looking for a designer that

is representing something else than just expensive products.

So whoever is the founder behind--

and we're talking more about the niche brands here,

which are the ones that millennials are really, really

keen on.

As you were saying, they don't want a new brand or auntie

or grandma or their mother.

So they are looking for things that are new,

but especially that they have a story behind.

It can be that it's a brand that takes care of nature.

It's a brand that the founder is special because of something.

There has to be something behind.

So they don't really want--

I want this product that is so expensive so everybody

sees that I've spent so much money.

And I can show it.

That's moving on to I can choose beautiful products.

I can choose products by myself, which I found sometimes

through my friends on social media.

But the brand stands for something.

It's got a story behind it.

So they know that a big name doesn't always

solve the problem.

...